Who Are We?

Memory Tracks is a UK based social enterprise that believes in the power of music to support health and wellbeing. Our vision is Music and Health in Harmony. For Everyone.

MedTracks, LifeTracks® and Memory Tracks® are care platforms that link music to daily care tasks and activities for people with cognitive challenges, or neurodiversity. LifeTracks® supports a range of neurodiverse challenges by enabling musical prompts as notifications to support healthy routines, support positive behaviour change and increase uptake of medication and wellbeing activities.

Memory Tracks® is our app focused on supporting the care of people living with dementia and uses song-task-association at the point-of-care to lower agitation, make care easier and more effective, foster connections, encourage social engagement and support independent living. Both apps use musical triggers to connect memorable songs via sensors, behaviours or routines, to tasks and activities that need to be carried out. The application helps to trigger memory, manage mood, assist with care, and support important daily routines through the power of song-task association.

Memory Tracks® and LifeTracks® also tackle aspects of loneliness and isolation and create 'moments-of-joy'.

All the songs are licensed through PRS for Music OLE-0000031399 Music on Demand (Standard).

The potential of song-task-association came to Gordon when he was working with a US home care tech client, and with his daughter Fabia, a musician, on her final year University dissertation: Linking memorable songs to daily routines to help those with dementia live more independent lives. The MedTracks and LifeTracks products are a natural progression of the platform to support more people in their quest for improved mental health and wellbeing.

Find out how LifeTracks and MemoryTracks can help you or someone you know.

The Team

Gordon Anderson

Founder and CEO

Gordon has many years of experience in product development, and market entry. After an early career in farming and then the music business with the major record labels, he went to help establish the BBC’s commercial entertainment software division, BBC Multimedia.

Following a decade in disruptive start-ups across mobile, smart home and entertainment, launching successful apps, Gordon set up his own business consultancy to help start-up tech businesses establish within Europe.

Mark Brill

Operation Lead

Mark is the operations lead in the business, along with overseeing marketing, user design and UX. Mark was a pioneer of mobile communications and ran his own SMS business for many years. He has most recently focused on emerging technologies; wearables, VR, holographic projection and artificial intelligence.

Mark is a Senior Lecturer in Future Media at BCU, and also Lecturer at UCA.

Paresh Shah

Finance Lead

Paresh Shah is the financial expert on the team, with experience in venture capital and manufacturing. Paresh and Gordon worked together on new business funding in the early 2000’s.

Paresh is a certified account and is a graduate of the London School of Economics and has an MBA from the Manchester Business School.

Fabia Anderson

Musician in Residense

Fabia wrote the original research at Liverpool Hope University that became the background to the early development of Memory Tracks.

A composer (find her music on Spotify and all the streaming services), performer, singing teacher, and Musical Director, Fabia has used music in many forms of social therapy.

Advisors and Supporters

Lance Phillips

Lance is a Partner at Sheridan’s Law, working across the firm’s music, media and interactive departments and has been advising Memory Tracks on music licensing and the impact of different business models on the cost of licensing.

Originally as part of the UnLtd mentoring programme, Lance has continued to support the Memory Tracks and LifeTracks mission of using music to support better health.

Andy Hill

Andy is a Chairman of Startle International a company that provides innovative music and technology services to businesses from flexible background music systems to integrated digital signage. Andy’s support on song sourcing and licensing in the UK and US has been invaluable.

Our songs are all sourced through Andy's business 'I Like Music'.

Sarah Edwards

Sarah is the Artist in Residence with Pendine Park Care group and managed the studies of the Memory Tracks prototype with care staff and residents across the Pendine Park's care facilities. The work Sarah and her colleagues carry out delivers creativity and joy to so many, and Sarah will continue to advise and monitor our care studies as we progress our understanding.

Dr Stuart Cunningham

Stuart is a senior lecturer in computing with research interests in the field of computer sound and music. Stuart worked with us managing our pilot research with Pendine Park Care. He is attached to both Glyndwr University and Manchester Metropolitan University.

Fran Hamilton

Fran is a Dementia Specialist Occupational Therapist and provides our clinical understanding of dementia. Fran supports and promotes wellbeing for people at all stages of dementia through her work in the NHS, with care homes and home care providers.

Ann Child MBE

As the Lead Pharmacist and Dementia Specialist at the RMBI's (Royal Masonic Benevolent Institution) care homes Ann was instrumental in supporting our test phase for Memory Tracks. Having such an esteemed leader in dementia care believing in our mission has helped us sustain the journey!

Thanks also to our design and development partners:

​Code Experts:

Adnan, Owais, Asim, Syed and the team.

Futurilla Design:

Rob and Andy

Our terrific freelancers:

Peng Jiang, Phil Blandford, Wasiq Chaudhry, Theo Scott, Jelmer Heijligers.